300+dealership makeovers completed worldwide
200more additional projects agreed
£10 bntransformation unitl 2027
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Digital transformation of Mercedes-Benz dealerships with Econocom
With the help from Econocom, Mercedes-Benz is redefining the showroom experience with Econocom, bringing high-end digital signage and AV solutions to enhance customer engagement across its dealerships.
By integrating cutting-edge technology, Econocom has helped create dynamic and immersive environments that seamlessly blend digital innovation with premium retail.
Immersive showroom experiences
From consulting tables to private customer rooms, each dealership space is crafted for maximum engagement. The Crestron DIN-DALI system synchronises lighting with corporate video content, enhancing the customer journey. A standout feature is the 8-screen video wall at the showroom entrance, ensuring striking vehicle presentations and a versatile digital content display.
A new standard in automotive retail
Under the MAR20X concept, Econocom designed state-of-the-art dealership spaces equipped with 55” and 65” LCD screens, Yamaha amplifiers, and an advanced Crestron control system.
These elements work together to provide an intuitive, high-quality experience, from the initial consultation to the vehicle handover. Sales teams can now personalise interactions using iPads, controlling audio, video, and lighting with ease.
Seamless integration & ongoing support
Mercedes-Benz's commitment to digital excellence is backed by 24/7 monitoring and maintenance, ensuring consistent high-quality performance. Every piece of AV equipment is connected to the brand’s CMS, allowing seamless content updates and efficient management.
By bridging the gap between online and in-person experiences, Econocom and Mercedes-Benz are setting new standards in automotive retail. This collaboration is a testament to the power of digital transformation in creating engaging, future-ready dealership environments.