Enhancing productivity in the creative sector with AI
The Savoy Hotel, London
Thursday 23rd October
Develop AI fundamentals that empower your creative teams and deliver real business value.
AI has cemented its place as a top priority in all sectors as IT leaders are tasked with deploying new innovations that add immediate business value. In the creative sector, AI can act as a powerful assistant, automating repetitive workflows so users can spend more time on the work that they love – and deliver better results for the business in the process.
Any successful AI deployment relies on a combination of clear strategic planning, efficient data management, and the availability of appropriate infrastructure. Just as important is focusing your deployment on a key use case with buy-in from across your business, especially in creative industries, where users may see generative AI capabilities as an unwanted challenger to their role.
AGENDA
09:30am
Doors Open
Guest arrival with refreshments and networking.
09:45am
Welcome & Introductions
09:55am
Building your AI foundations
Richard Seddon - Technical Architect,Lenovo Infrastructure Solutions
This session will explore the realities of adopting AI in the enterprise, separating market hype from practical implementation. It will position AI as a powerful conversation starter within the broader context of digital transformation and highlight why data sovereignty and infrastructure readiness are critical for success.
Attendees will gain an understanding of the fundamentals of data volume, velocity, variety, and veracity, and why accurate, reliable data is essential for effective AI initiatives. The session will also include real-world customer examples that illustrate both the successes and common pitfalls organisations face when introducing AI.
10:15am
Breakfast Served
10:45am
From Efficiency to Impact: AI’s Role in the Creative Sector
Christopher Kenna - CEO, Media Stream AI
AI is creating new opportunities for the creative sector to enhance productivity and unlock measurable business impact. This session will share real-life case studies of AI rollouts in creative environments, showing how organisations are improving workflows, elevating output quality, and introducing new ways of working.
Attendees will gain insight into how AI is being applied across design, media production, and content delivery, with clear examples of the benefits achieved. The session could also spark new ideas for using AI to streamline processes and improve productivity, highlighting its potential to drive growth, creativity, and competitive advantage.
11:10am
Econocom: Powering AI Transformation in the Creative Sector
Mark Taplin, M&E New Business - NVIDIA
Sam Andrews - Econocom
Econocom supports creative organisations on every step of their AI journey, helping them turn ideas into impact. This session will introduce how Econocom delivers AI Ideation Days, developed in partnership with Lenovo and available for qualifying companies, to identify opportunities and create actionable use cases.
Attendees will also discover Econocom’s tailored solution for the media and creative sector - the NVIDIA DGX Spark for Apple environments, designed to accelerate workflows, enhance productivity, and enable AI-driven innovation.
With a focus on practical outcomes and industry-specific needs, Econocom helps creative businesses build the foundations for AI adoption and achieve measurable business impact.
12:00
End
EVENT DETAILS
Time: 09:30 – 12:00noon
Date: Thursday, 23rd October, 2025
Location: The Savoy, Strand, London, WC2R 0EZ
We look forward to welcoming you to this event. If you have any questions please contact Adrian Harrow at adrian.harrow@econocom.com who will be happy to help.
REGISTRATION FORM
Spaces are limited, with only qualified individuals able to attend. Complete the form ASAP and Econocom will confirm your place.
